This book is based on the question, “Is your business breathing?” In an “in your face” confrontational manner, the authors make the case that your company’s bottom line is, in actual fact, the bottom line. They ask the uncomfortable questions that most business owners try to avoid and then categorize “what is working” and “what is not working” based on your answers. The stories that they use are entertaining and educational but are clearly designed to hit you on the side of the head and make you think.

In the course of reading this book, you will tear down your business and then  rebuild it piece by piece from the perspective that “your bottom line is in fact your bottom line.”

I recommend this book for business owners who are frustrated by the return they are getting for the amount of work they put in and will look at their business unemotionally, with a willingness to change what needs to be changed.