Carmine Gallo is a communications consultant for major companies like I.B.M., Home Depot and L’Oreal. He specializes in moving people into action.

The formula he advocates is a seven-step acronym, INSPIRE.

–Ignite your enthusiasm
–Navigate the way
–Sell the benefit
–Paint a picture
–Invite participation
–Reinforce an optimistic outlook
–Encourage their potential

Half the book describes these INSPIRE steps.  The other half gives examples from real life situations. When you finish, you will have a better understanding of how to communicate with the people you work with in a way that will elicit cooperation and results that are unprecedented in most small businesses.

If your success depends on inspiring the support of others, then this is a book well worth the time to read!