Reviewed by: Art Radtke

“Oldie but goodie” comes to mind while reading Pinskey’s book.  Written in 1997, some of its ideas are dated in the modern digital world but the concepts and message are timeless. From how to design business cards and develop your own mailing lists to networking and relationship marketing, Pinskey covers all the basics of how to get your name out there and then how to convert that into actual sales.

I found my mind reenergized with many creative ideas on how to promote my business while reading this book. This caused me to look up Pinskey’s website, www.promoteyourself.com. For great products and articles to help you promote your business, this site is well worth it!