Does a company benefit from corporate responsibility in financial ways or are the benefits more theoretical. Is a company better of making decisions that profit the share holders or the environment? Can a company that donates no money to charity be more responsible then one that does? These are the type of questions that Arena asks sometimes with surprising answers.

Companies that practice the highest corporate responsibility Arena maintains become the strongest companies but that you have to watch out for companies that practice PR in the name of corporate responsibility. To measure how well a company is doing Arena uses the triple bottom line, People Planet Profit. This means that all must benefit, if a company practices conservation in such a way that the employees and stock holders don’t benefit than this practice is unsustainable. A company that makes a profit at the expense of people and planet is also not sustainable.

In order for a company to become a corporate responsibility company it has to go through three stages. The first stage is facing the truth second set intent then purpose and the third transcend and include.

The author makes a strong case that for a company to be successful over the long hall it needs to take care of every member of its community. The company might not be more profitable at any particular point but will develop a stronger foundation and be able to survive longer and through more adversity that will always come to every company.